Evolved360 Web
An Online Store Built to
Sell — Not Just Look Good.
Shopify. WooCommerce. Custom Builds. Checkout Flows That Convert.
Most e-commerce stores underperform not because of the product — but because of checkout friction, poor mobile experience, and inventory management that doesn't scale. We build stores engineered to convert, with the operational backbone to support growth.
Your E-commerce Partner
Most stores lose 70% of customers at checkout — before they ever complete a purchase.
Cart abandonment at 70% is the industry average — and most of it isn't about the product or the price. It's about checkout friction: too many steps, forced account creation, limited payment options, and mobile experiences that frustrate instead of convert. We build stores where the checkout flow is engineered as deliberately as the product catalog.
150%
Sales increase typical
70%
Cart abandon industry avg.
10+ yrs
Web development experience
SOC 2
Type 2 certified team
What Changes
What e-commerce looks like when the store is built to convert, not just display.
Checkout That Closes
Guest checkout, one-page flows, saved payment methods, and accelerated checkout options (Shop Pay, Apple Pay, Google Pay) that remove every friction point.
Mobile-First Commerce
Over 60% of shopping sessions are on mobile. Stores built for desktop first and adapted for mobile convert at half the rate of mobile-first builds.
Inventory & Fulfillment Sync
Real-time inventory sync across sales channels, automated low-stock alerts, and fulfillment integrations that eliminate manual order processing.
SEO-Ready Product Architecture
Product and category URL structure, schema markup, and page speed optimizations that drive organic traffic to your catalog from day one.
What We Build
E-commerce platforms designed for growth, not just launch.
Shopify & Shopify Plus
Custom Shopify theme development, app integrations, and Plus configurations for high-volume merchants. Built for your product catalog and operational workflow — not a generic template.
WooCommerce Development
WordPress-based stores for businesses that need tight CMS integration, custom product types, or flexibility beyond what hosted platforms allow.
Headless Commerce
Decoupled front-end with a commerce API backend for maximum performance and flexibility. Suitable for high-traffic stores where page speed directly impacts conversion rates.
Payment & Tax Integration
Stripe, PayPal, Affirm, and regional payment gateway integration. Automated tax calculation for multi-province Canadian compliance and cross-border selling.
ERP & Inventory Integration
Real-time sync between your store and inventory management, ERP, or 3PL systems. Eliminate manual reconciliation and oversell errors at scale.
Conversion Rate Optimization
Analytics-driven optimization of product pages, checkout flows, and abandoned cart sequences. Structured A/B testing with clear conversion rate uplift measurement.
Clients who rebuild checkout flows with us typically see 20–40% conversion rate improvement within the first 60 days of operation.
Book Free ConsultationFull Web Coverage
Your store performs best when the full web stack is aligned.
We connect your e-commerce platform to your SEO strategy, digital marketing, and analytics infrastructure so every channel drives qualified traffic that actually converts.
What Changes
What online selling looks like when the store is built around how customers buy.
Client result
“Our old Shopify store looked fine but our mobile conversion rate was under 1%. After the rebuild with proper mobile checkout and Apple Pay integration, mobile revenue tripled in the first 90 days. We were leaving that money on the table the whole time.”
Founder · Consumer Products Brand · ETG client since 2023
The Case for Conversion-First E-commerce
Why most online stores underperform — and it has nothing to do with the product.
The average e-commerce conversion rate sits between 2–3%. That means 97% of the people who visit your store leave without buying. Some percentage of that abandonment is unavoidable — browsing behavior, not buying intent. But a significant portion is friction: checkout steps that require account creation, payment options that don't match how the customer wants to pay, mobile experiences that frustrate rather than guide, and page speed that erodes confidence before the product is even seen.
Conversion optimization starts at the architecture level. URL structure and metadata that surface products in organic search. Product page layouts that present the information buyers need to make a decision in the right sequence. Cart and checkout flows that minimize steps, surface trust signals at the moment of hesitation, and offer payment options that reduce friction at the final stage. These aren't design preferences — they're tested patterns with documented conversion impact.
The operational side matters as much as the front-end. An online store that generates orders faster than it can process them creates fulfillment problems that damage customer relationships. We scope e-commerce builds to include the inventory management integrations, fulfillment workflows, and post-purchase email sequences that make the operational side of selling online as reliable as the storefront itself.
“The conversation I have most often with e-commerce clients is about their checkout flow. Most businesses think their conversion problem is a traffic problem — they need more visitors. Usually it's a checkout problem — they're losing buyers who were ready to purchase. Fixing the checkout always has a higher ROI than buying more traffic to a leaky funnel.”
Kevin Nishimura, CTO — Evolved Technology Group · SOC 2 Type 2 Certified · 10+ Years Web Development
Common Questions
Frequently asked questions.
Ready to build a store that actually converts?
Book a free consultation. We'll review your current store performance, identify your biggest checkout friction points, and show you what a conversion-optimized rebuild looks like for your catalog size.