Practice Management · Built for Canadian Advisors

We bring the same care and dedicationto your technology as you bring to your clients' futures.

CRM at the core — with compliance workflows, client portal, billing, managed IT, and cybersecurity built around it.

AdvisorOverview CRM for Financial Services
CIRO

& FSRA aligned

1

Firm for CRM, IT & compliance

24/7

Managed IT support

20+

Years MSP experience

How we compare

Other CRMs stop at contacts. We don't.

Wealthbox, Redtail, Salesforce, and Cloven are CRM tools. AdvisorOverview is a complete practice management platform — with IT infrastructure and compliance support built in.

Features
Client CRM & pipeline
Compliance workflows
Audit trails & documentation
Client portal
E-signatures
Billing & fee management
Reporting & analytics
Managed IT included
Cybersecurity included
Canadian regulatory focus
One firm, one invoice
Wealthbox
CRM only
Good CRM
Basic tasks
Limited
Not included
Third-party
Not included
Basic reports
Not included
Not included
US-focused
Multiple vendors
Redtail CRM
CRM + workflows
Good CRM
Workflow builder
Activity logs
Not included
Third-party
Not included
Basic reports
Not included
Not included
US-focused
Multiple vendors
Salesforce FSC
Enterprise / complex
Powerful CRM
Needs setup
With add-ons
Extra cost
Via DocuSign
AppExchange
Extensive
Not included
Not included
US-centric
Multiple vendors

Salesforce Financial Services Cloud starts at $150–$300+/user/month and requires a dedicated admin or consultant to configure and maintain.

Who it's built for

Every type of financial advisory practice.

If you manage client relationships, work under Canadian regulatory oversight, and need your technology to keep pace with your practice — AdvisorOverview is built for you.

Wealth Managers

HNW client management, portfolio oversight, and fee billing — all connected.

Financial Advisors

CIRO-registered advisors needing compliant CRM and practice management.

Financial Planners

CFPs managing multi-stage client plans, documents, and ongoing reviews.

Insurance Advisors

FSRA-licensed advisors tracking policies, renewals, and client conversations.

Planning Firms

Multi-advisor practices needing team workflows, shared client records, and firm-level reporting.

One platform. One team. One bill — built for Canadian financial advisors.

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Sound familiar?

The problems every advisory firm knows too well.

Problem 01

"I have Redtail for CRM and a separate IT company — and when something breaks, no one takes ownership"

Your CRM vendor says it's an IT issue. Your IT company says it's the software. You're stuck in the middle, troubleshooting a system that should just work.

Problem 02

"We tried Salesforce. We spent 8 months configuring it and still need a consultant to change a workflow"

Salesforce is built for enterprise. Most advisory firms have 2–25 advisors. The complexity-to-value ratio doesn't make sense at that scale.

Problem 03

"My CRM, client portal, e-sig tool, and billing software are all separate — clients log into three different places"

Every disconnected tool is a friction point for your clients and a data reconciliation problem for your team. One platform changes that.

Problem 04

"CIRO audit season means two weeks of scrambling to pull documentation that should already be organized"

Compliance documentation shouldn't be a scramble. When your workflows generate audit trails automatically, your next review is a non-event.

Problem 05

"I'm paying for Wealthbox, DocuSign, Dropbox, QuickBooks, and a separate IT company — none of it talks to each other"

Five subscriptions, five logins, five vendors to call when something breaks. One integrated platform costs less and causes fewer headaches.

Problem 06

"Our IT company doesn't understand that our CRM contains sensitive KYC data — their security setup isn't good enough"

A generic MSP sets up generic security. Advisory firms need infrastructure specifically built for the sensitivity of client financial data.

Problem 07

"Onboarding a new client takes 3 hours across 6 forms, two emails, and a DocuSign link we have to track manually"

Client onboarding should be a seamless workflow — forms, KYC, e-signatures, and document delivery all triggered and tracked in one place.

Problem 08

"Cloven handles some of this but we still need a separate IT company and there's no Canadian compliance alignment"

Practice management tools are a good start. But without managed IT, cybersecurity, and Canadian regulatory alignment built in, you're still assembling pieces.

What's included

CRM is the core. Everything else is built around it.

Built on Zoho's enterprise platform — customized for Canadian advisory workflows, compliance requirements, and operational needs.

Core

Client CRM

360° client profiles, relationship pipeline, meeting notes, task automation, household grouping, and client segmentation — the core of everything.

Core

Compliance & KYC

CIRO and FSRA-aligned suitability workflows, KYC documentation, know-your-client forms, and complete audit trails generated automatically.

Core

Client Portal

Branded self-serve portal for clients — document delivery, secure messaging, e-signatures, and statement access. One login, everything in one place.

Core

Billing & Fees

AUM-based and flat-fee billing schedules, automated invoicing, fee disclosure documentation, and revenue tracking across your book.

Reporting & Analytics

Business dashboards for AUM trends, client retention, meeting cadence, pipeline health, and team performance — all from your own data.

Managed IT

24/7 infrastructure monitoring, unlimited help desk, Microsoft 365 administration, device management, and proactive maintenance — for your whole office.

Cybersecurity

Encrypted client data storage, endpoint protection, email security, MFA enforcement, and security monitoring — built for financial services data sensitivity.

AI & Automation

Workflow automation for onboarding, review scheduling, and follow-ups. AI-assisted client segmentation, data insights, and meeting preparation.

Client pipeline

Every client stage, fully visible.

AdvisorOverview gives you a real-time view of every client relationship — where they are in your process, what needs attention, and what's coming next. Nothing falls through the cracks.

Built for CIRO and FSRA workflows. Every stage generates the documentation your compliance obligations require.

AdvisorOverview client pipeline and relationship management

Unified communications

Every client conversation, one place.

Phone, chat, and social — all connected to the client record. No more switching tabs or losing context when a client calls.

Telephony

Telephony

Inbound and outbound calls logged directly to the client record. Call history, recordings, and notes — all in one place.

Live Chat

Live Chat

Secure client messaging with full conversation history tied to each contact. No separate inbox to manage.

Social

Social

Social outreach and engagement tracked against your pipeline. Know how clients are engaging before you pick up the phone.

Why AdvisorOverview

One firm that knows your practice inside out.

Most advisory firms cobble together a CRM from one vendor, IT support from another, a compliance consultant from a third, and a client portal from a fourth. When something breaks or an audit hits, no one takes full responsibility — and you're the one bridging the gaps.

AdvisorOverview is built on Zoho's enterprise platform — the same infrastructure used by 250,000+ businesses globally — customized specifically for how Canadian financial advisors work. We handle the CRM, the technology, and the compliance infrastructure so you can focus on serving clients.

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Client result
“We passed our OSC compliance review without a single finding. The auditors specifically noted our documentation was among the best they'd seen. ETG had set the workflows up properly from the start.”

Managing Partner · Investment Advisory Firm · Ontario

One firm manages your CRM, IT, and compliance support
Built for Canadian regulatory frameworks — CIRO, FSRA, OSC
Enterprise-grade Zoho platform, advisor-customized workflows
No Salesforce complexity, no CRM-only limitations
Encrypted client data — financial services grade security
One predictable monthly cost — no surprise invoices
Onboard in weeks, not months
Works alongside Conquest, NaviPlan, and other planning tools

FAQ

Common questions

Ready to see AdvisorOverview in action?

Book a free 30-minute demo. We'll show you exactly how the platform works for your firm size, regulatory context, and current tech stack.

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